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Dynamic Advertising
Tennis Resorts Online provides a unique opportunity to reach a core audience of avid tennis players (see Demographics below). Traffic averages 60,000 visitors/month, all of whom are looking for information about tennis vacations. As an advertiser, you get online access to crucial live ad-tracking statistics, including number of impressions and clickthrus. You can change ad text and graphics online, making it easy to assess the effectiveness of the ads in a campaign and to run timely specials. You can also temporarily inactivate an ad—during your high season, for example—and reactivate it later.
Traffic
60,000+ visitors/monthDemographics
Men: 48.71%Women: 51.29%
Frequency of Play: 108.0 days/year on average
| Years of Play | Ability Level | ||||
|---|---|---|---|---|---|
| 0-1 | 3.8% | Beginner | 3.7% | ||
| 1-2 | 6.7% | Low Intermediate | 7.4% | ||
| 3-5 | 15.5% | Intermediate | 31.7% | ||
| 5-10 | 19.2% | Adv. Intermediate | 36.4% | ||
| 10+ | 54.8% | Advanced | 19.1% | ||
| Pro | 1.7% | ||||
| Age Bracket | Vacations/Year | ||||
|---|---|---|---|---|---|
| Under 18 | 3.4% | 0 | 16.9% | ||
| 18-24 | 2.2% | 1 | 44.6% | ||
| 25-34 | 8.9% | 2 | 25.9% | ||
| 35-44 | 29.6% | 3+ | 12.6% | ||
| 45-54 | 33.1% | ||||
| 55+ | 22.9% | ||||
Fully Trackable Ads, Targeted Markets, Reasonable Rates
Tennis Resorts Online offers a variety of options, from simple text to graphics of various sizes to combinations of text and graphics. That gives every advertiser great flexibility while offering options to fit any budget. The system is also designed to allow you to make changes at will, at no cost (provided the ad size does not change), throughout the ad's run. Moreover, every ad is fully trackable, and you'll have real-time, 24/7 access to impressions and clickthrus. Rates are very reasonable given that Tennis Resorts Online reaches a narrowly targeted market.
Text Only
Runs in rotation randomly throughout the site, with optional special placement (surcharge applies)
Size: Approximately 50 words and live URL
100,000 impressions: $ 1,600.00 (CPM: $16.00)
300,000 impressions: $ 4,000.00 (CPM: $13.33)
Example (actual width of display may vary with placement):
| Your text goes here and can be anything you like. There is a limit of approximately 325 characters, including punctuation and spaces. There will be a live URL to the web site you designate in the ad creation form and the image you provide—this sample shows one at the 75x75 pixel size—will also have a live link to that web site. www.rcta.info |
Text Plus Graphic
Runs in rotation randomly throughout the site, with optional special placement (surcharge applies)
Size: Approximately 50 words plus a 75 x 75 pixel graphic, .jpg or .gif, and live URL
100,000 impressions: $ 2,000.00 (CPM: $20.00)
300,000 impressions: $ 5,000.00 (CPM: $16.67)
Example (actual width of display may vary with placement):
 Your text goes here and can be anything you like. There is a limit of approximately 325 characters, including punctuation and spaces. There will be a live URL to the web site you designate in the ad creation form and the image you provide—this sample shows one at the 75x75 pixel size—will also have a live link to that web site. www.rcta.info
|
250x250 Pixel Box
Runs in rotation randomly throughout the site, with optional special placement (surcharge applies)
Size: 250 (width) x 250 (height) pixels, .jpg or .gif, maximum 10K in size
100,000 impressions: $ 2,000.00 (CPM: $20.00)
300,000 impressions: $ 5,000.00 (CPM: $16.67)
Example
468x60 Pixel Banner
Runs in rotation randomly at the top of every page
Size: 468 x 60 pixels, .jpg or .gif, maximum 10K in size
100,000 impressions: $ 800.00 (CPM: $ 8.00)
300,000 impressions: $ 2,000.00 (CPM: $ 6.67)
Example
234x60 Pixel Half Banner
Runs in rotation randomly, generally in a middle location every page
Size: 234 x 60 pixels, .jpg or .gif, maximum 10K in size
100,000 impressions: $ 600.00 (CPM: $ 6.00)
300,000 impressions: $ 1,500.00 (CPM: $ 5.00)
Example
125x125 Pixel Box Ad
Runs in rotation randomly next to the text on almost all pages.
Size: 125 x 125, .jpg or .gif, maximum 5K in size
100,000 impressions: $ 500.00 (CPM: $ 5.00)
300,000 impressions: $ 1,250.00 (CPM: $ 4.17)
Example
120x60 Pixel Rectangular Button
Runs next to the text on almost all pages.
Size: 120 x 60 pixels, .jpg or .gif, maximum 5K in size
100,000 impressions: $ 400.00 (CPM: $ 4.00)
300,000 impressions: $ 1,000.00 (CPM: $ 3.33)
Example
4-Line Text Ad
Runs in rotation in the righthand column on almost all pages, and selectively on the home page.
Consists of 25-character title (linked to URL), body consisting of two 30-character lines, and live URL
100,000 impressions: $ 400.00 (CPM: $ 4.00)
300,000 impressions: $ 1,000.00 (CPM: $ 3.33)
Example
Riverside Clay Tennis
NYC's most beautiful public
tennis complex: 10 red-clay
www.rcta.info
Client Login
To submit or change an ad, please login to interactive advertising.
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